I booked a 2 hour studio session with a full plan to create content for my personal brand. I walked in excited. Organized. Full of ideas. But here’s the truth?

I tried to do way too much, and it backfired.

By the end of the shoot, I was exhausted, frustrated, and literally ripping off my heels because my feet were screaming (yes, there’s video footage of that moment and yes, it’s iconic). Here’s the behind the scenes breakdown of what actually worked and what I’ll do differently next time.

Stick to 2 Main Scripts.

I came in with a full list of video ideas, but I didn’t realize how fast time flies when you’re trying to get the perfect takes, B-roll, lighting, and energy all lined up. Next time? I’m sticking to two core scripts.

I’ll still film a few short versions of each script punchy hooks, 15-second clips, teaser lines but the main focus will be quality, not quantity.

Why this works:
You get more usable footage, more variety, and way less decision fatigue when editing. Plus, short clips = endless Reels, carousels, and slide content.

Change Your Outfit Mid-Shoot.

Quick, simple tip: bring a change of clothes.

It’s the easiest way to stretch one session into multiple “looks” which means your content doesn’t all feel like it came from one day (even if it did). You get more options for thumbnails, more range for your brand aesthetic, and more scroll-stopping visuals.

Pro tip: neutral colors and a bold pop piece (like a jacket or accessory) make mixing and matching easy.

Capture the Behind-the-Scenes (Even the Messy Stuff)

One of the best clips I walked away with? Me pulling off my heels at the end of the shoot, laughing at how much my feet hurt. It wasn’t polished. It wasn’t planned. But it was real and real connects.

Your audience doesn’t just want your “perfect” content. They want to see you building the thing, making it work, figuring it out. That’s what builds trust and reliability. Record those BTS moments. Use them as Reels, B-roll, photo slides, or even intros. They’re more powerful than you think.

You Don’t Need Fancy Gear. You Need a Clear Brand.

We used my cell phone. My daughter helped me film. No expensive crew. No studio lighting kit. Just resourcefulness, intentionality, and a clear vision. This is your permission slip to stop waiting for perfect conditions.

Build with what you have. Show up with what you know. You’ll grow faster showing up messy than staying invisible waiting for “better.”

Lesson Learned: Perfection Is a Lie, Visibility Is the Goal

If you’re building your personal brand, this is your reminder: It’s not about doing more. It’s about being seen more intentionally. Batch content smarter. Get creative with your setup. Focus on what actually moves the needle and let go of the rest. If you missed the flash sale for UBC, don’t worry more opportunities are coming.

Until then, DM me “BRAND” on Instagram if you want early access next time or get an exclusive sneak peek here. Keep showing up. Imperfectly. Consistently. Authentically.

That’s how personal brands are built.